Geoff Lai

Partner & Finance Strategist

Geoff is one of the key people for one of Australia’s leading and most successful mortgage broking businesses.


He comes from a successful career in Australia’s major home entertainment retailer, JB HI-FI. For 6 consecutive years, he was the leading sales consultant in Australia. His devotion to detail, determination to fulfill clients’ requirements, perseverance, and inclination to ‘go the extra mile’ establishes a strong relationship with his consumer. His astounding outcomes are confirmation of this. Geoff’s individual results for JB HI-FI are undefeated and have established a national one-year record of $8.2 Million.


Geoff’s passion for property and finance starts from a young age. He acquired his initial property at the age of 20 and currently owns multiple properties in Australia. With substantial personal experience in property from being a first home buyer to purchasing multiple investment properties and recently renovating their family home, he can absolutely relate to all clients’ situations. He prides himself on being an excellent listener and very approachable. This valuable experience is matched with formal qualifications, Geoff holds a Diploma of Finance and Mortgage Broking Management.


His strong work ethic and down to earth personality have enabled him to build a strong rapport with client’s quickly. Geoff is particularly skilled in residential real estate finance and can help provide advice on the best structure and products for home and investment lending.


Geoff and his partner have 2 amazing children. He has a love for food and getting his hands dirty with the kids in the veggie patch.

0422 277 577

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